how to use heading tags for better ranking and SEO

Even after creating good content, are you not getting traffic? There could be the problem in the way you use heading tags on your site. Heading tags (h1, h2,…,h6) are as important as soul to your body. Wise use of heading tags can make your site drive huge organic traffic. In this post I am going to tell you how to use heading tags for better ranking and SEO.

how to use heading tags for better ranking and SEO
So, sit aback, have a cup of coffee and start reading how h1,h2,..,h6 tags can make you king

What are heading or header tags?

Heading or header tags (h1, h2, h3, h4, h5, h6) are HTML (Hyper Text Markup Language) elements. These tags are used for writing headings, subheadings and titles in a web page or blog post. Heading tags make webpages more readable and well organised. Header tags are an essential part of On Page SEO.
Search Engines like Google, Yahoo, Bing, Yandex etc use heading tags for determining search ranks.

How to best use H1 tag for SEO?

Always remember that H1 tag is used for main title for webpage. Many bloggers make mistake by using too many H1 tags in a single page or post. For best On page SEO, try to use H1 tag for only once. Use H1 tag for main title or main heading only.
Let’s take an example, You are writing on “Aweber: The Best Award Winning E-mail Marketing Tool“. Then you must include this in  h1 tags like this

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<h1>Aweber: The Best Award Winning E-mail Marketing Tool</h2>

In case of WordPress, writing  the title in title bar, automatically adds <h1> tag.
Using so many h1 tags on single page can penalize you by most search engine. And in turn your rank will fall down. I would suggest you to avoid using same h1 heading for many times. Many bloggers use h1 tags for so many times thinking that it will make their rank but my dear, search engines are much smarter than you.

Use h2 tag for sub-headings

Search engines love sites that use sub-headings. Using sub headings increase readability to the readers. Sub headings make pages cleanly organised and easy to crawl by search engines. You can drive huge traffic by using Latent Semantic Indexing (LSI) Keywords within h2 tag.

In the example above, we had given h1 tag. Let’s have a sub heading to “Aweber: The Best Award Winning E-mail Marketing Tool” be it “How to increase revenue by 500% using Aweber “. You can add this sub heading in this way

<h2>How to increase revenue by 500% using Aweber</h2>

You can use as many h2 tags as you want. But do not use any heading tags to highlight words. I would suggest you to use a lot of quality sub headings with h2 tag.

where to use h3,..,h6 heading tags?

Now question arises that where to use the h3,..,h6 heading tags? and my answer is wherever you find the need. Meaning now you need a sub sub-heading to h2, you can use h3. Likewise sub-heading to h3 tag will be a h4 tag. In this way you can use h5 and h6 tags.
for example,
<h1>Aweber: The Best Award Winning E-mail Marketing Tool</h2>
…………………….some text…………………………………
<h2>How to increase revenue by 500% using Aweber</h2>
…………………………some text……………………..
<h3>Who earned 500% revenue by Aweber</h3>
……………some text……………………….
<h4>1)John Smith</h4>
…………..some text……….
Likewise you can use h5 and h6 tags.

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Order of header tags significance

Now, I am going to tell you which heading tags are more significant and which is least. The most important heading tag is H1 and must be used once per page. Second most important tag is H2 tag but can be used as many times you need. Summin up, the importance decreases from H1 to H6.
order of heading tags significance

H1>H2>H3>H4>H5>H6

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